How EGUM Governs

Local authority.
Global standard.

EGUM is not a standard imposed from one country onto others. It is a global standard built from local authority upward. Every country where EGUM operates has its own domain, its own community chapter, its own elected representatives, and its own voice in how the standard evolves. The global EGUM mark is the result of that local authority — not the replacement of it.

Local Layer

What belongs to your community

Your Domain

Every country where EGUM operates has its own local domain — egum.fr for France, egum.ng for Nigeria, egum.jp for Japan, egum.com.br for Brazil, and over 130 more. These are not redirects to a foreign server. They are local verification endpoints. Your community's certification records live here.

Your Chapter

Every EGUM community chapter is locally led. Your members join it, your community nominates representatives, your community votes in elections. EGUM confirms the outcome — but the authority to decide who represents your chapter rests with your chapter.

Your Criteria

Local businesses and consumers propose the criteria that matter in their market. A hospitality criterion that matters in Tokyo might not matter in Lagos. Local chapters propose, debate, and refine what certification means in their context. EGUM reviews and adopts the strongest proposals — with full public credit to the community that proposed them.

Your Voice

Elected community representatives are consulted on every standard change that affects their geography or sector. If a representative disagrees with a decision, they have the right to publish a dissenting note alongside EGUM's decision — publicly, on the record. Local communities are not just advisory in theory. They have a public voice even when they disagree.

Global Layer

What stays global

For the EGUM mark to mean something everywhere, some things must be consistent everywhere. EGUM maintains:

The core standard — the baseline criteria that every certified business meets regardless of geography
The certification decision — EGUM makes the final call on every application, informed by but not determined by local input
The mark — EGUM and its tier system mean the same thing in every country, in every language, on every domain

"Local authority shapes the standard. Global consistency protects the mark. Neither works without the other."

Our Commitments

EGUM's commitments to local communities

We will never make a standard change affecting your community without first consulting your elected representatives.
Your local domain will never be used for anything other than your community's certification, verification, and community pages.
Every criterion suggested by your community will receive a public response — adopted with credit, or declined with a documented reason.
If your community's representative disagrees with a standard decision, they may publish a dissenting note alongside our decision — publicly and permanently on record.
When your chapter reaches sufficient size, you may propose geography-specific criteria that apply only in your market — subject to EGUM review.

Infrastructure

A domain for every community

When EGUM registered egum.ng, it wasn't a technical decision — it was a commitment. Nigeria's businesses deserve a verification endpoint that belongs to Nigeria. Every local domain in the EGUM portfolio is a statement: this community's trust infrastructure belongs to them.

For every country where EGUM does not yet hold a dedicated local domain — egum.com/c/pe for Peru, egum.com/c/gh for Ghana, egum.com/c/bd for Bangladesh — a country page exists on egum.com. Same EGUM standard, same verification infrastructure, same path to local certification. 195 countries. Zero dead ends.

egum.ukUnited Kingdom

egum.com.deGermany

egum.frFrance

egum.esSpain

egum.itItaly

egum.nlNetherlands

egum.ptPortugal

egum.seSweden

egum.chSwitzerland

egum.usUnited States

egum.caCanada

egum.mxMexico

egum.com.brBrazil

egum.arArgentina

egum.clChile

egum.jpJapan

egum.cnChina

egum.inIndia

egum.sgSingapore

egum.krSouth Korea

egum.auAustralia

egum.aeUnited Arab Emirates

egum.ngNigeria

egum.co.zaSouth Africa

egum.keKenya

egum.maMorocco

View all official domains — 130+

Get Involved

Find your chapter

Every community starts with someone who knows their market and wants the standard to reflect it. Find your chapter, join it, contribute your knowledge, and help build the trust infrastructure your community deserves.